Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

18 Dec 2018

ICAEW warns 'no deal' Brexit will 'slam brakes on UK growth'

The Institute of Chartered Accountants in England and Wales (ICAEW) has warned that a decision to reject Prime Minister Theresa May's Brexit deal will 'undermine the chance of stronger economic growth' in 2019.

17 Dec 2018

Government introduces new legislation designed to 'upgrade workers' rights'

New legislation designed to 'upgrade workers' rights' has been introduced by the government.

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Budget report

Our summary of the key announcements from the Chancellor's latest Budget .

Read about the budget

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Sales and marketing

ICAEW warns 'no deal' Brexit will 'slam brakes on UK growth'

Government introduces new legislation designed to 'upgrade workers' rights'

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Budget report

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