Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

29 Jun 2022

Ombudsman calls for swift action for victims of 'authorised scams'

The Financial Ombudsman Service recently published its annual complaints data for the 2021/22 financial year and found that complaints about 'authorised scams' increased by a fifth.

28 Jun 2022

FSB urges government to learn regulatory lessons from COVID pandemic

The Federation of Small Businesses (FSB) has urged the government to 'lean lessons from the implementation of coronavirus (COVID-19) health measures' to generate a regulatory business environment that steers away from recession.

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Budget report

Our summary of the key announcements from the Chancellor's latest Budget .

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Sales and marketing

Ombudsman calls for swift action for victims of 'authorised scams'

FSB urges government to learn regulatory lessons from COVID pandemic

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Budget report

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