Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

06 Dec 2019

ICAEW advises employers to take tax implications of seasonal parties into account

The festive season is now in full swing, and the Institute of Chartered Accountants in England and Wales (ICAEW) has advised employers to be aware of the tax implications associated with a seasonal party.

05 Dec 2019

UK to press ahead with Digital Services Tax despite warnings from US

Prime Minister Boris Johnson has said that the UK will continue with plans to impose its Digital Services Tax (DST) on American tech giants, despite the US threatening France for a similar move.

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Budget report

Our summary of the key announcements from the Chancellor's latest Budget .

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Sales and marketing

ICAEW advises employers to take tax implications of seasonal parties into account

UK to press ahead with Digital Services Tax despite warnings from US

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Budget report

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