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Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan

Simple tips for effective marketing.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

09 Apr 2021

New claims required for home working tax relief

Employees who are working from home will need to make new claims for tax relief for the 2021/22 tax year, HMRC has stated.

08 Apr 2021

Business confidence boosted by plans to re-open UK economy

A survey carried out by the Institute of Directors (IoD) has revealed that confidence amongst UK businesses has been boosted by plans to re-open the UK economy.

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Budget report

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Our summary of the key announcements from the Chancellor's latest Budget .

Read about the budget

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